The best socially responsible campaigns in Serbia, “Campaigns with a Purpose 2024”, were announced on November 20, 2024 in the Marsh Creative Production area.
The award ceremony brought together numerous representatives of the marketing, media and corporate scene, with the aim of highlighting projects that contribute to important social changes through communication and creativity.
Following campaigns won the title “Campaigns with the purpose SOCIAL GRAND PRIX 2024“:
- „Zakuni se u zakon“ ( Swear to the law) by the Autonomous Women’s Center and McCann Belgrade;
- „Ne ostavljaj za kasnije“ (en. Do not leave it for later) by UNICEF Serbia and Friday Finally;
- „Pretnja je pretnja“ (en. A threat is a threat) by the organization ANEM and New Moment Belgrade
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In the category “Campaigns with the purpose of SOCIAL 2024”, the campaigns that dealt with the topics of solidarity, health, digital responsibility and social support were awarded, among which are the projects of the companies: Mercator, Telekom Srbija, PepsiCo, OTP banka, Dijamant, Galenika, dm Srbija and other partners and organizations.
Following campaigns won the title “Campaigns with the purpose GENDER GRAND PRIX 2024“:
- “1236 dana” (en. 1235 days) by Red Communication and Milena Radulović;
- „Da njeno ponovo bude njeno“ (en. To make hers be hers again)
by the Autonomous Women’s Center and Cheil Centrada Adriatic;
- “Oglas bez predrasuda” (en. The ad without prejudice) by Coca-Cola Serbia and Creative Disorder Studio;
- “Koliki je moj deo” (en. What is my share?) by the Women’s Association, UN Women Serbia and the ACT project.
In “Kampanje sa svrhom ECO GRAND PRIX 2024” category „Jaffa kartica“ (en. Jaffa card) campaign was awarded, by Jaffa Crvenka and Popular.
The awards in the “Campaigns with the purpose of ECO 2024” category were won by the following campaigns:
- „Volim reku, a ti?“ (en. I love the river, how about you?) by Henkel Serbia;
- „OTP Village – gde cveta med“ (en OTP Village – where honey blooms) by OTP Serbia;
- „Organic konkurs“ (en. Organic competition) by NLB Komercijalna banka.
The festival was supported by: NLB Komercijalna banka, Coca-Cola HBC Serbia, Henkel Serbia, Grand Kafa and Yuhor while media partners were: Advertiser Serbia, Biznis.rs, Magazin Biznis, Daily Green, Progressive Magazine, Nedeljnik, Nova Ekonomija and Media Marketing.
