The MUSICO conference, was held for the third year in a row, this time under the slogan “Digital World”, on October 29 and 30, 2025 in Belgrade. The conference brought together music professionals, authors, representatives of copyright protection organizations, and experts in the field of digital technologies to discuss the impact of digitalization and artificial intelligence on the contemporary music industry.
The central part of the conference was held on October 30th through a presentation and panel discussion “How to preserve creativity in the digital world – AI: a tool or a rival?”, during which participants discussed the challenges and opportunities that artificial intelligence brings to authors, performers and creative industries.
The following presented their experiences and views:
- Konstrakta, who spoke about the personal perspective of artists’ relationships with artificial intelligence,
- Anna Misiewicz, ZAIKS (Poland)
- Pavle Pavičić, SOKOJ (Organisation of Music Authors of Serbia)
- Katarina Pavlović, OFPS (Organization of Phonogram Producers of Serbia)
- Milica Aleksić, digital expert
- Goran Milošević, Naked
The panel was moderated by Lale Marković (TAG Media).
In the evening part of the program, at the Kolarac Endowment, a lecture was given by Darko Brlek, General and Artistic Director of the Ljubljana Festival, who presented the work of one of the most important cultural festivals in the region and its development in the digital age.
The MUSICO 2025 conference once again confirmed the importance of the dialogue between the music industry, technology and culture, opening up key questions about the future of creativity in an increasingly digital world.
MUSICO conference is organized by Marsh Creative Production.
