„Campaigns wirh Purpose“ Festival, which has been promoting and rewarding the best socially responsible campaigns in Serbia since 2021, was held on November 20, 2025 at Marsh Open Space, in Belgrade.
At the fifth anniversary festival, the winners in the SOCIAL, ECO and GENDER categories were announced, and for the first time the Golden Grand Prix award was also awarded.
The festival’s highest award, the Golden Grand Prix, was won by the „Mreža najvažnijih influensera“ campaign (en.”Network of the Most Important Influencers”) by the LEO agency, implemented for the company A1 Serbia.
In the SOCIAL category, the Grand Prix awards went to the campaigns:
- „Najvažniji poziv u životu“ (Hemofarm Fondation and Jazavac&Utorak),
- „Tvoje telo je umetničko delo“ (Next Game Digital and National Museum of Serbia) and
- „Hajde da imamo vremena za pregled“ (Luna TBWA and Grand Kafa).
In the ECO category, the following campaigns won the highest award:
- „Kornjača Spornjača“ by Young Researchers of Serbia,
- „Moć zelenih inovativnih investicija“ by Treesury in collaboration with Smart Vision,
- „NLB Organic Konkurs“ by NLB Komercijalna banka
The Grand Prix awards in the GENDER category were given to the following campaigns:
- „Neka pitanja čuju samo žene“ (Ovation and Essity/Libresse),
- „Dom je kad sve delimo“ (New Moment New Ideas Company and Procter&Gamble),
- „Žensko zdravlje“ by the Drogerie Markt company
In addition to the Grand Prix awards, recognition was also given to numerous campaigns that stood out in the areas of social responsibility, sustainability and gender equality, confirming the growing importance of communications that have a positive impact on society and community.
Over the past five years, the Campaigns with Purpose festival has become an important platform for promoting responsible business practices and communication projects that drive social change.
