WARM UP HUSH UP 2026 is the name of the fifth anniversary WARM UP educational program, which is held within the “Campaigns with Purpose” platform.
The program opened on March 20 at the Marsh Open Space. WARM UP HUSH UP 2026 brought together senior decision makers from the fields of marketing, communications, ESG, CSR, compliance and corporate affairs.
Through the format of a closed executive masterclass, the participants analyzed one of the key business dilemmas of today – how companies make decisions about when, how and in what way they communicate sustainability in a credible, verifiable and responsible manner.
The central theme of this year’s program was the phenomenon of greenhushing, i.e. the increasingly common practice of companies to avoid public communication about their sustainable initiatives for fear of criticism, regulatory risks or accusations of greenwashing. Tamara Vlastelica, PhD, full professor at the Faculty of Organizational Sciences, opened the program with an introductory lecture, while Solitaire Townsend, co-founder of the global agency Futerra and an internationally recognized expert in sustainability and communications, held an online keynote lecture, which was followed by a moderated discussion with the participants.
The practical part of the program was led by Jamie Rusby, an international expert on sustainability communication and co-founder of the Generation 1 platform, through an executive lab and workshops dedicated to decision-making in real business circumstances.
