“Warm Up Wash Up 2025 – Living with Greenwashing” is the title of the workshop held in March 2025 at Marsh Open Space. This event was organized within the “Campaigns with Purpose – WARM UP” platform and was dedicated to recognizing and understanding greenwashing in modern ESG communication.
The gathering brought together a large number of experts in the fields of marketing, communications and sustainable development, with the aim of clarifying the difference between authentic ESG practices and their marketing presentation through practical examples.
The following spoke about their experiences and practices: Marie-Alice Boyé, digital marketing expert, Milan Janić, creative director and author of the neuro CSR study, Željko Gajić, Compliance Manager at Banca Intesa, who presented regulatory standards and the role of the financial sector in the application of ESG principles.
he organizers emphasized that the goal of this gathering is to strengthen capacities for ethical and responsible business, with modern methodologies for recognizing greenwashing and developing credible communication strategies.
