The best socially responsible campaigns in Serbia, “Campaigns with a Purpose 2024”, were announced on November 20, 2024 in the Marsh Creative Production area.

The award ceremony brought together numerous representatives of the marketing, media and corporate scene, with the aim of highlighting projects that contribute to important social changes through communication and creativity.

Following campaigns won the title “Campaigns with the purpose SOCIAL GRAND PRIX 2024“:

• „Zakuni se u zakon“ ( Swear to the law) by the Autonomous Women’s Center and McCann Belgrade;
• „Ne ostavljaj za kasnije“ (en. Do not leave it for later) by UNICEF Serbia and Friday Finally;
• „Pretnja je pretnja“ (en. A threat is a threat) by the organization ANEM and New Moment Belgrade

• In the category “Campaigns with the purpose of SOCIAL 2024”, the campaigns that dealt with the topics of solidarity, health, digital responsibility and social support were awarded, among which are the projects of the companies: Mercator, Telekom Srbija, PepsiCo, OTP banka, Dijamant, Galenika, dm Srbija and other partners and organizations.

  Following campaigns won the title “Campaigns with the purpose GENDER GRAND PRIX 2024“:

  • “1236 dana” (en. 1235 days) by Red Communication and Milena Radulović;
  • „Da njeno ponovo bude njeno“ (en. To make hers be hers again)

  by the Autonomous Women’s Center and Cheil Centrada Adriatic;

  • “Oglas bez predrasuda” (en. The ad without prejudice) by Coca-Cola Serbia and Creative Disorder Studio;
  • “Koliki je moj deo” (en. What is my share?) by the Women’s Association, UN Women Serbia and the ACT project.

  In “Kampanje sa svrhom ECO GRAND PRIX 2024” category „Jaffa kartica“ (en. Jaffa card) campaign was awarded, by Jaffa Crvenka and Popular.

  The awards in the “Campaigns with the purpose of ECO 2024” category were won by the following campaigns:

  • „Volim reku, a ti?“ (en. I love the river, how about you?) by Henkel Serbia;
  • „OTP Village – gde cveta med“ (en OTP Village – where honey blooms) by OTP Serbia;
  • „Organic konkurs“ (en. Organic competition) by NLB Komercijalna banka.

  The festival was supported by: NLB Komercijalna banka, Coca-Cola HBC Serbia, Henkel Serbia, Grand Kafa and Yuhor while media partners were: Advertiser Serbia, Biznis.rs, Magazin Biznis, Daily Green, Progressive Magazine, Nedeljnik, Nova Ekonomija and Media Marketing.

The photo exhibition titled “Homage to Slađana Milošević”, by Vukica Mikača Lovren, opened on October 30, 2024, at Marsh Open Space, on the occasion of the second edition of the MUZIKO conference.

Vukica Mikača Lovren is a fine photography artist and member of ULUPUDS, with a decades-long career during which she collaborated with numerous names of the domestic music and cultural scene, including Slađana Milošević, Zdravko Čolić, Goran Bregović and others.

During her career, she also worked for leading domestic print media, and exhibited in the country and abroad.

Her works are in permanent museum collections, and she is the winner of several important awards and recognitions in the field of artistic photography.

The exhibition “Homage to Slađana Milošević” presents a selection of works created during the long-term collaboration with famous Serbian singer Slađana Milošević and is part of the MUZIKO conference program dedicated to the contemporary music and art scene.