„Campaigns wirh Purpose“ Festival, which has been promoting and rewarding the best socially responsible campaigns in Serbia since 2021, was held on November 20, 2025 at Marsh Open Space, in Belgrade.

At the fifth anniversary festival, the winners in the SOCIAL, ECO and GENDER categories were announced, and for the first time the Golden Grand Prix award was also awarded.

The festival’s highest award, the Golden Grand Prix, was won by the „Mreža najvažnijih influensera“ campaign (en.”Network of the Most Important Influencers”) by the LEO agency, implemented for the company A1 Serbia.

In the SOCIAL category, the Grand Prix awards went to the campaigns:

• „Najvažniji poziv u životu“ (Hemofarm Fondation and Jazavac&Utorak),
• „Tvoje telo je umetničko delo“ (Next Game Digital and National Museum of Serbia) and
• „Hajde da imamo vremena za pregled“ (Luna TBWA and Grand Kafa).

In the ECO category, the following campaigns won the highest award:

• „Kornjača Spornjača“ by Young Researchers of Serbia,
• „Moć zelenih inovativnih investicija“ by Treesury in collaboration with Smart Vision,
• „NLB Organic Konkurs“ by NLB Komercijalna banka

The Grand Prix awards in the GENDER category were given to the following campaigns:

• „Neka pitanja čuju samo žene“ (Ovation and Essity/Libresse),
• „Dom je kad sve delimo“ (New Moment New Ideas Company and Procter&Gamble),
• „Žensko zdravlje“ by the Drogerie Markt company

In addition to the Grand Prix awards, recognition was also given to numerous campaigns that stood out in the areas of social responsibility, sustainability and gender equality, confirming the growing importance of communications that have a positive impact on society and community.

Over the past five years, the Campaigns with Purpose festival has become an important platform for promoting responsible business practices and communication projects that drive social change.

“Holivudiranje”, the domestic version of one of the world’s most popular television formats the “Hollywood Game Night”, which is broadcast with great success in numerous countries around the world, continued to be filmed in 2025.

The domestic edition of the show is led by the famous actor Nikola Đuričko.

In the relaxed and intimate atmosphere of the studio, designed as an oversized Nikola’s living room, two teams of celebrities compete through a series of fun games that test speed, resourcefulness, general culture, as well as knowledge of film, music, art and popular culture.

Marsh Creative Production is part of the production of this show.

The third edition of the MUSICO Conference was opened on October 29, 2025 at Marsh Open Space with Marko Ristić’s photo exhibition named „Zamrznuti tonovi“ (en. Frozen tones). Marko Ristić is a photographer and long-time promoter of rock culture.

Through a series of concert photographs, Ristić presented the audience with a unique perspective on music, capturing the energy, emotions, and moments from the performances of numerous local and regional artists.

The exhibition explored the relationship between sound and image, transforming fleeting musical moments into lasting visual records.

Speaking about the exhibition, the author pointed out that the “Frozen Tones” has changed formats, cities, spaces and musicians over the years. As he emphasized, it was a great honor for him to exhibit in a space where renowned photographers such as Goranka Matić, Nebojša Babić and Ivan Šijak presented their works.

The opening of the exhibition brought together representatives of the cultural and musical scene, as well as participants of the MUSICO 2025 conference, which was held under the slogan “Digital World”, dealing with the impact of digital technologies and artificial intelligence on contemporary music and creative industries.

Marko Ristić is a correspondent for various fanzines and magazines in the Balkans, as well as the editor-in-chief of NOCTURNE and HARDWIRED magazines. Today, he’s the official photographer of the band Goblini and festivals such as Exit Festival, Lake Fest, OK Fest.