SUPERNATURAL FESTIVAL 2017.


The 11th Supernatural Festival was held at Ada Huja, and for the first time lasted two days. Due to weather conditions, the distance between the two festival days was one month.On the first festival day, April 22nd, performed: Nula radio & Rebel B, Sharks, Snakes and Planes, Del Arno Band and Beogradski Sindikat.On the second festival day, May 21st, performed: “Čarolija” Choir and Leontina, DF Choir, Lollobrigida, Irie FM, Kanda, Kodža and Nebojša and Nikola Vranjković.

Supernatural visitors could enjoy the authentic gastronomy of Serbia.

At the Green Market, they could buy Serbian products of the highest quality, from small agricultural households of Belgrade surroundings, as well as from Velika Plana, Leskovac and Stara Planina.

The Green Community of the Organic Organizations introduced visitors with all aspects of environmental protection.

The guests also visited the Wellness Workshops such as: Capoeira, Yoga, Tai Chi, as well as various programs for kids.

SUPERNATURAL

 

 

 

 

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VIDEO FORMAT: THE FASTEST REACH TO YOUR AUDIENCE


In cooperation with TAG Media and supported by Marsh Open Space, the seventh meeting of the AmCham Marketing and Communications Group held a panel discussion on video format and on-line marketing.

Moderator of the panel, Radomir Lale Marković, Executive Director of TAG Media, introduced the participants to the historical context of the development of video production, pointed out the key terms and developed the questions needed to lead the companies and brands in a definition of on-line video performance: target audience, a form of advertising, content, metrics & analysis and budgeting.

After the introduction, Marković opened the panel discussion: ”Video format: the Fastest Reach to Your Audiences with the participation of Rade Tričković, General Manager at Httpool, Ivan Bildi, Internet Marketing Expert and Dragana Jović Tucakov, Marketing Manager at Microsoft.

During the panel, Tričković commented on the trends and the value of advertising on the Internet and said that the video format is a form of advertising that will be dominant in the coming years because with the help of videos for a short time ( an average of 60 seconds) we can gain the attention of viewers, especially if the content is attractive. Tričković explained some metric specifics of video advertising on the Internet, such as measurability and segmentation, which enable companies, at every moment, to exactly defined target groups interested in the content, monitor the results and the number of views, which is not the case with TV advertising, where it is not possible to avoid the negative effects of advertising.

Ivan Bildi presented the ways in which we can implement video advertising on social networks, such as Facebook and YouTube, noting that in recent years more and more companies have decided to present products and services on social networks with the help of video advertising. In this respect, social networks offer a number of options, such as live streaming, where we can attract the attention of viewers for potential clients. The latest trend in video advertising is that the video content is unmounted, is very short and after being watched disappears forever, which will be the main challenge to which companies must adapt and implement in their marketing strategies on the Internet.

Dragana Jović Tucakov described some of the positive experiences of companies in the use of video advertising, where the video format can be used not only for external, but for internal communication. The data show that the percentage of video advertising has grown by over 180%, and that in the future this trend will continue to grow. This means that the percentage of use of video advertising will increase in Serbia, but now the growth rate of the budget of advertisers in Serbia is in three digits. This confirms that video advertising is our near future and it should become an integral part of marketing strategy on the Internet.

The panel was opened to a session of questions from the audience.

The event was organized in cooperation and with technical support by Marsh Open Space.

http://www.amcham.rs/news.33.html?newsId=2066

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KONTAKT CONFERENCE


First regional KONTAKT Conference was held in Belgrade, on March 22-24. It was organized by Marsh Creative Production and “Odličan Hrčak” concert agency. During three days 9 concerts and 6 structural panels were organized.

KONTAKT Conference was created out of the real need for networking between the organizers and promoters of regional music festivals, tourism associations and organizations, cultural centers, clubs, and other representatives in culture and art.

The Conference arose from the need to create a clear infrastructure in the music business and to remove cultural boundaries in the region, because the music festivals are main tourist attraction of the Balkan countries, and musical tourism is becoming increasingly popular both in Europe and in the world.

More than 30 panelists and speakers from seven countries (Slovenia, Croatia, Bosnia and Herzegovina, Serbia, Montenegro, Macedonia and Norway) raised important topics related to the music festival tourism. 9 concerts (Laka, E-Play, Nežni Dalibor, RIB from Macedonia, Koala Voice from Slovenia, Kanda, Kodža i Nebojša, Degeneza and Vizelj) and 4 panel discussions were held:

 

– Festivals as City Promoters

– Festivals as Destinations

– Festivals from idea to realization

– Contemporary Discography

as well as 2 showcases:

– MENT / Kino Šiška (Slovenia)

– Phonofile (Norway)

 

The representatives of the most important festivals took the participation in the KONTAKT Conference. Through examples of good practice, inspiring discussions, creative panels and public discussions, they pointed out the new trends, making an important step in mapping the region even more clearly as a very fertile ground for the development of the music industry. Among them are: Exit, Lovefest, Demofest, Indigo, Ment, Mikser festival, Arsenal, Nišville, Supernatural, Dev9t, Southern Soul, Musicology, Outlook, Bedem fest, OK fest, Sea Rock and many other leading regional tourist festival brands, as well as many bookers and music managers.

The first regional KONTAKT Conference was set on a solid foundation. In its next edition, it will initiate the new topics while continuing to work on construction of music festival infrastructure, encouragement of cultural exchange and development of regional tourism.

KONTAKT konferencija

 

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